I thrive on all things design, from meticulously pixel-aligning layers, to prototyping in code, to leading and growing multidisciplinary teams.
Lately I've been deep in vibe coding, prototyping and designing in code, while leading Prototype First, the shift in how Embat's product and design team works.
How a product team stopped writing about ideas and started building them. I led Embat's adoption of AI across the entire product process, from discovery to launch: decisions backed by real evidence instead of opinion, and prototyping democratised so anyone on the team can prototype like a designer. Not mockups, but working code on the front-end repo itself, built on a design system we made AI-ready first.
Case study
As Head of design at Toqio, I led a transformative project in creating robust design principles. Collaborating with other teams, we explored user needs, industry trends, and distilled insights into practical guidelines. I facilitated workshops, mentored designers, and integrated the principles into our workflow, fostering collaboration and aligning teams. The impact extended beyond design, empowering us to exceed expectations and reinforce a user-centred approach. This project showcased our commitment to excellence and the remarkable synergy within our team.
View on Behance
BBVA Agent is a digital solution that allows companies to track their syndicated loans where BBVA is the agent bank, along with access to information on their financing. One of the project's biggest challenges was delving into the complex business domain. We successfully bridged the gap between diverse stakeholders in a conventional, less digitalised corner of corporate banking, leading an extensive product discovery phase with qualitative research and design thinking workshops.
View on Behance
BBVA Global NetCash is a treasury management app designed for corporate banking. This solution offers centralised management for multinational companies with branches in multiple countries and accounts in various currencies. Through extensive discovery research, we identified the specific needs of users such as CFOs, accountants, and employees. Understanding the contexts in which the app is used, we focused on enabling quick actions like payment tracking and signing, as well as providing easy access to account balances and statements.
View on Behance
I worked on the interaction and visual design of Exo Investing, a fintech robo-advisor launched in the UK in 2018. The challenge was to enable private investors with medium to advanced knowledge to create customised ETF portfolios aligned with their risk profile. To ensure portfolios met their needs, we implemented complex configuration options, intuitive data visualisation, and reliable investment tracking. Extensive ideation, prototyping, and user testing were conducted to deliver a powerful, attractive, and user-friendly solution for experienced investors.
View on Behance