Joan Mora logo Joan Mora


I lead design at Embat, where we're building a next-generation fintech platform that empowers businesses to optimize their cash management, automate processes, and gain real-time visibility into their cash flows.

Formerly at Toqio, BBVA, Exo Investing, Ilunion, and Webpac.

My hobbies and interests are - not necessarily in that order - food and wine, motorcycling, traveling, music, movies and books, dogs, cooking, art, furniture, and hiking.

Throughout my career, I've worked with consulting firms, startups, banks, agencies and freelanced across diverse sectors, with a particular focus on fintech, banking, and SaaS spaces. Over the last decade, I've honed three fundamental skills as a lead designer:

  • Guiding teams from the ground up to create digital products, prioritizing users while aligning with business requirements and goals.
  • Getting hands-on with different design phases, especially interaction design and visuals. My tech enthusiasm drives me to explore new apps, design intuitive interfaces, and stay updated on the latest design trends.
  • Building design teams from scratch and equipping them with the right methodologies to cover the entire design process. I believe design is a powerful tool for driving change and innovation within companies.

Fields of expertise

Interaction design (UX)

Visual design (UI)

User research

Design systems

Design strategy

Team leadership

Product discovery

Product management

Design thinking

Latest employers

Toqio - Head of Design

May 2021 — present

BBVA - Global Design Lead

Aug 2018 — May 2021

Exo Investing - Lead Designer

May 2016 — Aug 2018

Webpac - Senior Designer

May 2008 — May 2016

Ilunion - Web & Brand Designer

Apr 2005 — May 2008

Client portfolio



BBVA Pivot




Exo Investing



Fundación ONCE


Mutua Madrileña

Red Eléctrica





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